As someone who is surrounded with video technology on a regular basis, it really makes me laugh to look at a DVD and see a label that says, "Filmed in HD." This is what I see on many DVD's in the stores now days because it's a buzz word. The looping fireplace DVD I got for Christmas last year had this written on it, and it's just funny to see from a videographer's perspective because it just doesn't matter. No matter what camera you shoot it with, it still has to be down-converted to standard definition in order to be saved on a DVD. No matter what you do, a DVD is still a DVD.
Keep that in mind while I describe the new series on The History Channel. Everything about this commercial and website makes the documentary look like it's in HD, but it isn't. The name of the show itself is "WWII in HD," but nothing about it is actually HD. The show originally aired on The History Channel in HD, but that is all. Again, as a videographer and editor this really bugs me. They're using HD as a buzzword to trick people into buying.
It's advertised at $7.95 and there are no disclaimers on the commercial or the website that it isn't in HD. The website says, "...full, immersive HD color." "...as well as HD color..." "...converted to HD with meticulous technique..." That is wrong. These techniques were used to create the original, but that is not what they are selling.